Czwartek, godz. 10.00, sesja plenarna, Congres Hall
The Consumer Market Inights unit of the 2020’s
Krótki opis idei wystąpienia:
32 insights organized in 5 key areas inspiring a successful consumer insights function, based on a synthesis of all key global studies conducted on this subject during the last two years: Esomar and ARF: Insight2020; WFA: The future of Insights; BCG: Customer Insights benchmarking study; GRIT biannual reports 2011-2017; CEB: From Insights provider to decision enabler. Articles: Building a better customer insight capability, on bcg perspectives; Building an Insights engine, on Harvard Business Review and some additional sources.
MarcoAureggi
From 1978 to 2002, his career focused on supplying key international manufacturers with high quality, consumer research based information and insights, as a manager of Explorer Marketing Research, Ipsos-Explorer (Managing Director 1995-1999), Ipsos-ASI (European Managing Director 1999-2002). Since 2002, he has been deeply involved in supporting the development of global strategies for the Ferrero Group through a superior knowledge of market trends and insights on consumers/shoppers/citizens, building at the same time a modern CMI unit for the Group.